With the disappearance of demographic dividends and the diminishing user time dividends, it has become an indisputable industry Special Database consensus to obtain structural traffic from mini programs. The latest data from QuestMobile shows that in the first nine months of 2019, China's mobile Internet monthly active users only increased by 2.38 million, far lower than the net increase of 46.07 million in 2018; the average daily time spent by users on the Special Database mobile Internet was 359.8 minutes, a year-on-year increase 1.3%, a sharp drop from the 22.6% increase at the end of 2018.
The keen Internet traffic giants were the first to respond, from WeChat, Alipay, Baidu to QQ, Toutiao, Meituan, as well as Special Database mobile phone manufacturers-led shortcut applications, all based on small programs to strengthen the status of super platforms. As a new path for platform opening and expansion, Mini Programs provide platform-based applications with the possibility of turning into "super APPs", and have become the new normal for the Internet to compete for stock. Especially in the retail market where traffic is anxious, mini Special Database programs that were not optimistic two years ago are being redefined and gradually grown into the infrastructure of the industrial Internet era. 1
The evolution of "traffic catcher" There is an interesting phenomenon that may be overlooked by the public. It is Special Database a screen-swiping application of “Dou Yijing” that pushes the mini program to the forefront, but in the end, the most ferocious offensive is the retailers of all sizes. Especially in the current mini-program ecosystem, e-commerce and catering have already become the two industries with the shortest monetization path and the clearest profit model. The reason is not difficult to understand. Retailers who are good at dealing with Special Database traffic can naturally calculate an economic account. Before the emergence of the mini-program format, the mobile Internet still belongs to the APP era.