Origin . Thanks to obtaining information in relation to the products we consume, for example, the origin or the processes to which they have been subjected, we will be able to choose those that resonate more with our convictions or ideas. In addition, by offering us information about the company and its workers, we perceive the brand from a more human point of view, as a human team rather than as a brand itself, since they manage to create sympathy and empathy in the consumer.
We can find this trend in many brands today, which have become aware of the advantages it offers. For example, we find advertisements where the workers themselves are the protagonists, products that inform about their origins and even qr codes on the whatsapp number list packaging to be able to scan them with our mobile devices and access the website where the story of said product is told. That is why brands are now moving from targeting customers by adapting to their consumer preferences to targeting them by reflecting their values and beliefs. 3. Healthy fats the statement “ fat is bad” is a myth that has been around for years. The main mistake is to put all the fats in the same bag without taking into
account the differences between them. Fortunately, today this belief is increasingly dismantled and we can affirm that in this year 2022, it will continue to spread. Consuming quality fat is not only healthy, but necessary. Monounsaturated and polyunsaturated fats are the ones that bring us the most benefits. Good sources of healthy fats are: extra virgin olive oil, natural nuts, seeds, fish, avocado, etc. It is great news that the importance of healthy fats is becoming a nutritional trend, since it reflects that the myth discussed above is being banished. 4. Postbiotics in recent years it has been proven that the microbiota is