To achieve a successful packaging , the work of several creatives and professionals is required since its design must fit the production budget, the product must stand out at the point of sale and attract the attention of the customer, and the brand and its values must be represented. in packaging design. Said packaging must be user-friendly , and adapt to the needs of consumers, for example with ergonomics and portability. Currently, consumers are looking for sustainable and environmentally friendly packaging . Future ( @future ) Mexico Branding Category :
Mass Mass Domestika teachers nominated for the Latin American Design Awards 12 Design by Future. Masa Masa is a bakery in Monterrey, Mexico. This branding was designed for a close friend of the Futura studio, whose original profession was to be a programmer jewelry retouching service and later decided to change course to set up a bakery. The project stands out because resources were also optimized so that the applications were low cost. Branding Category : Buddy Buddy Domestika teachers nominated for the Latin American Design Awards 15 Futura studio design for a Belgian butter brand.
The Mexico City-based design studio, which works with clients around the world, also designed for Belgium-based nut butter brand Buddy Buddy. For this identity, the studio sought to convey a youthful style. The concept is a nod to the best company you can have, being with yourself; which is represented through repetition and reflections in the icon and logo. Human ( @human_ ) Mexico Branding category : Don tuch Domestika teachers nominated for the Latin American Design Awards 18 Design nominated for the branding category, by Human. Don Tuch is a fast food project located in Mexico