But I admit that I regularly send emails to a large part of my subscriber list. Smart used broadcast emails can include personalized content to fit the personality and needs of your subscribers. Automated emails also have multiple uses and are great for birthdays, anniversary shopping, or re-engagement streaks, but they can't work alone. I recommend starting your email marketing strategy by mapping the entire customer journey from opt-in, and including everything a customer will receive at each stage - automated series, regular newsletters, seasonal campaigns, one-time updates, etc. This will help you understand how your campaigns interact with each other, find automation opportunities, and ultimately deliver the best customer experience.
Jack Gevon , eCRM & Email fax list Marketing Manager at The Private Clinic Jack Gevon Are you an Email Marketer sending birthday or anniversary emails to your customers as part of your loyalty and retention strategy? If your answer is yes, keep reading…. For the past few months I've been using a new messaging tool called Image WIZZ which lets you customize an image. This has given my email campaigns a significant boost when it comes to CTRs and CTORs. Every time I've used personalized images in a campaign, I've had at least a 10% to 15% increase in engagement and about a 5% increase in revenue. It's an amazing tool, especially if you want to get a little more creative with your emails to make them stand out even more or, as they say, have that WOW factor.
Plus, if you want to take it to the next level, you can also customize an animated GIF - think of the possibilities. Ellie Stamouli , previously Senior Email Marketing Executive at MR PORTER Ellie Stamouli When writing subject lines, always put yourself in your customer's shoes; they have an inbox full of marketing emails like yours. What will make your email stand out? And don't neglect the pre-header. As probably over 50% of your audience checks email on mobile, you can use this as an extension of your subject line, to give more another reason for your customer to open your email.