This move to do more work on mobile phones and tablets has many benefits for businesses, primarily making it more convenient for users. But the need for convenience cannot overrule good content. If your landing page is of poor quality or feels like it was created in a hurry, users may avoid your call to action, never visit your main site, and never make a purchase. Related Content: How to Use Rarity on Your Landing Pages for Soaring Conversions Real Cost of Inferior Content Whether you have an in-house content marketing department or outsourced it in some way, quality content is a must.
Creating good content fax number list is hard. Creating great content is rare. Creating inferior content is common. click to tweet Writing is not a commodity like office paper or toner for a printer. You can't go out and search for the lowest price, apply coupons at checkout, and get the kind of content you want. If you're looking for Fiverr or some kind of job board to find the best writers, you might be out of luck. As with many other positions, recruitment is key. Why? You can also measure the value of your content marketing and determine your ROI. If your ROI is low, it may not be
your content strategy that is being turned off. Instead, it could be the content itself. This can be seen through bounce rates and other analyses. Pages with such results should be carefully audited. Simply put, the cost of inferior content is lost sales, lost conversions, lost users, and lower Google rankings. This can affect every aspect of your digital footprint and can be difficult to overcome. Not all content is created equal. Simply creating a blog or website without quality content can really hurt your brand and what you're trying to achieve. Good content will attract web visitors and bad content will drive them away. PAY FOR GREAT CONTENT As part of your marketing department, you can hire writers in-house. You can hire freelancers to write for your company and your blog. You can allow guest posting to your blog.