Jun 11, 2022
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Diving is a very niche sport in China; diving abroad will be more popular, and with the continuous development of Chinese tourism, the diving market in China is also executive list growing rapidly. According to the diving market research report of Zhiyan Consulting, the scale of China's diving market has reached 2.1 billion yuan in 2015, and has maintained an average annual growth rate of more than 30%. According to this data, by 2019, the entire diving market executive list will be The scale should exceed 6 billion yuan. Fuxian Lake in Yunnan is the second largest freshwater lake in China with clear water. Ancient ruins dating back 4,500 years are still preserved in Fuxian Lake, which has brought great attraction to countless diving enthusiasts around the world. Our client for this case review is the Sakura Valley Dive Center located by the Fuxian Lake. 2. Customer needs Customers found us and gave us their 3 needs: They hope to build their own online platform so that their products and services can reach executive list customers more conveniently. The May 1st holiday is a tourist peak in the first half of the year. I hope to use the May 1st time node to do a marketing campaign to better publicize them. The customers they executive list used to get customers online, mainly Baidu SEO, but now the cost is getting higher and higher, and the traffic is getting less and less; they want to find new online play, but do not know how to transform. After reaching cooperation with customers, we carried out detailed research work, learned about the sport of diving, and learned more about the diving market and customers who pay for diving. We have a basic understanding that diving is a niche executive list consumption movement, and customers’ spending power is generally very strong. Many customers go to diving resorts around the world to check in and dive all year round, and their life is very leisurely. Diving products are generally divided into two categories: equipment and diving courses; and some executive list high-end players will have their own equipment, ranging from thousands to hundreds of thousands. For general diving enthusiasts, more choose to go to diving sites to rent diving equipment, and the price is relatively affordable.